Christine Overby

CEO, Shift*Base Research

Christine Overby, Shift*Base Research

Christine is CEO of Shift*Base Research, the insights boutique of Postshift delivering analysis, tools, and models to help firms adopt new ways of working. Christine joined Shift*Base from Forrester Research. There, she led the turnaround of its executive communities, which deliver peer insights to 1,500 business and IT executives globally. Christine also launched the firm’s practice on Digital Marketing, growing it into a multi-million dollar business. Over two decades, she has worked with clients including Barclaycard, The Coca-Cola Company, IBM, Nestlé, Novartis, and Procter & Gamble. Her understanding of both the analyst industry and digital disruption qualify her to build a new kind of insights company tackling the organisational and people side of technological change.